Having a nice looking, highly functioning website is great, but in order to maintain a high ranking in search engines, keep up interlinking, and ensure users don’t drift away, you need to be making regular technical, design, and content updates. Here are 8 ways you can keep your website up to date:
Keep your blog fresh
Regularly updating your blog with new and interesting posts will help keep your website fresh and engaging, keep customers interested, and create new conversions. It will also improve your SEO, giving search engines more to pick up on, ranking your website higher.
Keep your contact information up to date
You would be surprised at just how many people forget to update such important information users will need. Update changes as soon as they happen. The same goes for updating your team page, should someone no longer be working with you, and updating your ‘About Us’ page as your business progresses.
Share your testimonials
If you’re getting some good testimonials, don’t keep them to yourself – shout them from the rooftops and let users know you’ve got a good thing going on here that they are going to want to be involved with.
Keep your imagery up to date
As one of the most important parts of a website’s design, we can’t urge you enough to keep your imagery updated, going through your website every once in a while and replacing out of date images with fresh and contemporary ones.
In this day and age it’s a missed opportunity for a business to not have a social media profile, whether that is on Twitter, Facebook, or Instagram, to name just a few options. Once set up, be sure to regularly post up dates, and remember that it’s ‘social’ media for a reason, so don’t be afraid to be more casual in what you post and get networking.
Avoid broken links
Broken links will affect your search engine rankings and users are likely to leave your website to find what they need elsewhere. Check for broken links regularly using an online tool such as Dead Link Checker, as well as your plugins and extensions if you have an e-commerce website. A manual check up may still be required, but you can prevent the occurrence of broken links using link building strategies, linking only to reliable sources, and limiting URL updates and the removal of pages.
Keep your website engine and plugins up to date
Update your website engine and plugins regularly to avoid hackers, and to stay up to date with newer versions which will provide more benefits. Make sure you create a backup of your website before updating though, in case it doesn’t go quite to plan.
If you’re looking to build a website and want someone who can help you maintain it and keep it up to speed, then please don’t hesitate to get in touch. We’re always happy to chat.