The Importance of Responsive Website Design

Responsive website design has become pivotal to a business succeeding online. A website that can respond to all screen sizes, with the right approach to laying out and coding, especially with the increasing use of mobile devices and tablets, can help to ensure you position your business at the top, and will do wonderful things for your brand.

Your website is often the first place people will go when they are searching for products and services, so it’s important – to use a couple of cliches – that your website is suited and booted, and all its cogs are oiled. A responsive website design is not only vital, but it’s very affordable too.

Beyond mobile

As we mentioned, you will need your website to be optimised for all device screens, including smartphones, smart-TV, and tablets, as well as desktops, to keep up with the rise of mobile devices and tablets, which are being used more regularly for access to all websites. According to Google’s Think Insights on Mobile, if a user searches for your website through their smartphone, for example, and your website isn’t optimised for said device, there’s a 61% chance you will lose that user as they go and find a fully-optimised website instead. It’s important to keep track of the development of technology too, which is constantly evolving and providing new means for browsing the web, to ensure you stay up to date and your website continues to function as your audience needs it to.

Google rewards

Google reckons that responsive websites with a great user experience receive better search rankings than non mobile-friendly websites, and responsive websites, as opposed to mobile websites, have better search engine optimisation, and we’re more than inclined to believe them.

It used to be that mobile websites needed a unique URL to track multiple versions of the same website. Google doesn’t like that though, as it’s a cause for content repetition which you are best avoiding, as not to have your website demoted. Google has already acted on this, with 40% of its mobile searches and websites’ SEO rankings reduced.

Satisfied users

With a responsive website design that can be fully appreciated on devices including iPhones, iPads, Android OS, and Windows OS smartphones, you are enhancing your users’ experience, making using your website easier and more convenient. They can forget about having to faff around with zooming and shrinking text and images, and can instead enjoy a website that automatically adjusts to whichever device they are using.

With social media becoming more and more important to business, more and more users are coming to websites via these channels. With 1.6 billion social media users who are active on mobile, out of over 2 billion in total, it’s very likely they will be coming to your website via their mobile device, and as such we can’t stress enough how crucial it is for you to accommodate your users in this scenario.

Find out more about how we can help you provide your users with the website they deserve here, and please don’t hesitate to get in touch via the contact form below. We’re always happy to chat.